Client touchpoint emails

Relationship check-ins for clients with no open work — a quick, human way to stay in touch when there's nothing to report.

How to use: pick the tone that fits, copy it, and swap the bracketed fields — [First name], [Company], [Your name] — before you send. A quarterly rhythm keeps these warm without tipping into noise; alternate the templates if a client hears from you more than once a year.

Warm & light

No personalization needed

The purest relationship note. Fully reusable as-is — good default when you just want to stay present.

Subject

Just a hello

Body

Hi [First name], No action items here — just wanted to say hi and see how things are going on your end. How's the team doing? Anything shifting or on your mind lately, work or otherwise? Always good to be in touch. [Your name]

Open door

No personalization needed

Names the quiet stretch as a good sign, which heads off the "why are they emailing me" reflex. Best for steady, established clients.

Subject

Door's always open

Body

Hi [First name], Our shared to-do list looks quiet, which usually means things are running well on your side — glad to see it. I mostly wanted to check in as a person, not a vendor. If something's come up that you've been sitting with, or you just want a sounding board, I'm around. And if not, that's a good sign too. Hope you and the team are doing well. [Your name]

Something to share

Add one personal line

Feels the least like a template because each send lands differently. Costs you a minute to find the thing worth passing along.

Subject

This made me think of you

Body

Hi [First name], I came across [article / idea / conversation] recently and it made me think of you and the work you're doing at [Company]. No ask attached — just wanted to pass it along. [One line on why it caught your eye or what it made you think.] How are things going lately? Would love to hear what's keeping you busy. [Your name]